【The 8th of Jing Shi Philanthropy Salon: Fundraising in U.S】
On Dec 6, 2011, Mr Lu Bo, Managing Director of World Future Foundation speaks on "Fundraising in U.S" during the 8th session of Beijing Normal University (BNU) Philanthropy Salon at BNU. Earlier, Mr. Lu Bo participated in a one month study trip at the Center on Philanthropy at Indiana University (IUPUI). The lecture attracted an attendance of around 30 leaders from China private foundation including China Foundation for Poverty Alleviation, Tencent Foundation, Norman Bethune Fund Management Committee.
Enriched with the latest insights from US's developed fundraising culture, Mr. Lu provided an overview of U.S. fundraising development sector and drew the audience's attention to the U.S talent development and professional training statistics to illustrate China's private foundations' urgent need for formal fundraising education in order to meet societal demand and expectations of them. Mr. Lu also shared the impressive points during his study, such as "Fundraising is all about relationship", "Put the fun into fundraising", and "Detail is the key of success".
Mr. Lu's sharing triggered much active debate among audiences while they tried to distinguish between charity fundraising marketing efforts and business marketing and also the issue of fundraising cost accounting practices. While the objectives of charity fundraising and business marketing are different, most of the audience agreed that the non-profit and commercial sectors need to recognize the mutual benefits from learning from the skills and strength of each other. On matter of recognizing the true cost of fundraising, the audience concluded that the mass media could play an important role to spread the awareness and generate support among the community including government, enterprise and the public.
【Lu Bo Doing Presentation in the Salon 】
【Duscussion after Presentation】
