On November 24, 2011, Beijing, Dr. Feng Lun, Chairman of Vantone Holdings and World Future Foundation, released new book entitled 《Keep Your Dreams Alive》. Written in his personal and unique “Feng's humor”, Dr Feng shared his personal views about a wide range of topics including modern travel, the post-90s generation, the phenomenon of official and entrepreneurs offspring in the society,environmental protection, real estate, corporate governance, charity and philanthropy. 《Keep Your Dreams Alive》is a brand new follow up to Dr Feng’s earlier book《Living Through Troubles》(2006) , which had described the history of Chinese private entrepreneurial spirit. During the book launch, several prominent Chinese entrepreneurs including Liu Chuanzhi, Wang Shi, Pan Shiyi, and Ma Yun were also present to lend their support.

Drawing from his wealth of experience as a public spirited entrepreneur, Dr Feng gave a vivid description of the progress and development of charity and philanthropy in China. He identified key issues impacting the future development of this important sector in China namely, developing a rational and sustainable approach to giving, the effective fund raising and professional charitable program management. Lastly, Dr Feng emphasized the essential need for modern charitable organization to be independent, transparent and professional.